.Legs & Co.

MADMAN

I believe Advertising can solve all of the world's problems... well at least yours.

.Inspiration.Motivation.
.Aspiration.Determination
Sometimes even Desperation.
Whatever it takes.

I have been treading the hallowed grounds of advertising ever since... well, only just under a year
But, the Madness of the Ad World Is in my Blood.
A keenness to broaden my horizons is now making me look towards distant lands. There never is a dearth of ideas around us.
"Unless your Advertising is built on
BIG IDEAS it will pass like a Ship in the night"



This work, these Big Ideas, is the answer to the question.....

When is the right time for Andes beer? The answer is in this spot via Del Campo Nazca Saatchi & Saatchi, Buenos Aires -

Just Too Good. 

CREATIVITY: DOING MORE WITH LESS

In 1943 the allied armies were marching up Italy.

The Italian’s were ready to surrender.

So they arrested their leader, Mussolini.

They decided to make a deal by handing him over to the Allies.

But they knew the Germans would try to rescue him.

So they moved him to the top of a mountain.

The only way to get to it was via cable car.

Then they surrounded the mountain with troops.

While they were doing that, Otto Skorzeny and a few German commandos, came in behind them.

They landed silently on the mountain in gliders.

They freed Mussolini while no one was looking.

Put him in a small single-engine plane, and took him back to Germany.

All without a shot being fired.

Before all the soldiers surrounding him knew anything about it.

It was incredibly daring and brave.

But what I like best is, it was creative.

Everyone was looking one way, so Skorzeny came the other way.

Everyone had all their guns pointed toward a ground attack, so he in came from the air.

Everyone was listening for noisy tanks and armour.

He came in silently, in a glider.

And his few men beat an army.

About a year later the Germans were fighting the Americans in France.

Skorzeny was looking for a creative way to even the odds.

How could his few commandos make a difference against hundreds of thousands of soldiers?

Again he was creative.

Don’t oppose force with force.

Find your enemy’s weakness.

Let their own fear do the work for you.

Skorzeny got hold of five captured American jeeps.

Then he got hold of twenty American uniforms.

Then found twenty German commandos, who could speak American.

He put four commandos in each jeep.

Then they drove through the American lines.

To the unsuspecting soldiers, they looked and sounded just like GIs.

Once behind the lines, they created havoc.

They destroyed any military objective they came across, spreading disorder and confusion.

But that wasn’t their real objective.

Their real objective was to be captured.

Once captured they’d be interrogated, and forced to reveal their ‘mission’.

To assassinate General Eisenhower.

Of course that wasn’t their mission at all, it would have been impossible.

But by now the allies were in a state of panic, they’d believe anything.

They saw spies and saboteurs everywhere.

Ordinary soldiers couldn’t trust each anyone.

In some cases, soldiers even shot each other.

Each believing that the other guy was a German in disguise.

Everyone lived in terror.

Moral plummeted.

The effectiveness of the entire army was reduced.

Plus, the allies took the threat against Eisenhower seriously.

Thousands of soldiers were diverted to guard him from a non-existent assassination attempt.

Soldiers who would otherwise have been fighting the Germans.

Job done for Skorzeny.

His twenty men had tied up, and reduced the effectiveness of, tens of thousands of allied troops.

Otto Skorzeny was a creative thinker.

Advertising Advertising with Advertising - only shorter Advertising 

Advertising Advertising with Advertising - only shorter Advertising 

Giant Comb Bike Rack - LA

Giant Comb Bike Rack - LA

CANNES 2011: “Pay with a Tweet”

Awesome copy.. 

Awesome copy.. 

ME: (over the phone) “How do you like the new menu?”

CLIENT: “It’s great, but the online version… Can we make that matte finished as well?”

ME: “Um…”

CLIENT: “I’m just having troubles reading it. It’s so glossy. All I see is a silhouette of my head.”

ME: “Is there a window open behind you?”

CLIENT: “There is, yes.”

ME: “Close it.”

CLIENT: “Wow, much better—we should make a note of that.”

These new television spots for Dare Iced Coffee via AJF Partnership and directed by Prodigy’s Tim Bullock visit two situations that every bloke can relate to â surviving a painful family function and dealing with an immature mate who tests your patience to the extreme. In these times of trouble our heroes turn to Dare Iced coffee for some inspiration.